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Marketing Intermediate level

The syllabus revolves around the addressing of local and international challenges and issues through marketing, whilst analysing of problems, issues and situations by making valid inferences, organising ideas and developing a framework of understanding of the subject.

IM (Intermediate) Marketing emphasises is on the application of marketing concepts and issues within the local and international contexts where relevant.

What's Included

Professional tutor

Support offered

Individual attention

Holistic support

Guidance for certification

IM (Intermediate) exam

About the subject

The study area IM (Intermediate) Marketing is informed by the National Curriculum Framework (NCF).

The syllabus revolves around the addressing of local and international challenges and issues through marketing, whilst analysing of problems, issues and situations by making valid inferences, organising ideas and developing a framework of understanding of the subject.

At the end of the programme, the student will be able to: 

  • Understand and appreciate the nature and scope of marketing and its role in industry and society
  • Appreciate that marketing can be studied from the perspective of a range of stakeholders within the context of the internal and external environments
  • Be aware of the economic, environmental, and technological issues associated with marketing practices
  • Develop critical understanding of consumers, goods and services providers, marketing organisations and the importance of adding value

 

Method of delivery options
  • 1-on-1 Online
  • 1-to-1 in-person
  • 1-to-1 home tutoring
  • Group online
  • Group in-person
  • Group home tutoring
  • Full syllabus course
  • Private candidate
  • Last minute revision
  • Crash course
  • Assignments
  • HW help
  • Past papers correction
  • Special education
Full Subject Syllabus

IM (Intermediate) Marketing will cover all of the subject’s core syllabus including: Creating and Capturing Customer Value, Analysing the Marketing Environment, Customer Insights, Buyer Behaviour, Market Segmentation and Targeting, Product Strategy, Pricing Strategy, Distribution Strategy, and Communications Strategy. For a detailed breakdown of what each syllabus entails, click the links below:

Requirements
  • 1-to-1 online
  • 1-to-1 in-person
  • 1-to-1 home tutoring
  • Group online
  • Group in-person
  • Group home tutoring
  • Full syllabus course
  • Private candidate
  • Last minute revision
  • Crash course
  • Assignments
  • HW help
  • Past papers correction
  • Special education
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starting from
€17.50 per hour
Recommended hours
Vary according to requirements
Prerequisites
None

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