Marketing Intermediate level

The study area IM (Intermediate) Marketing is informed by the National Curriculum Framework (NCF).

The syllabus revolves around the addressing of local and international challenges and issues through marketing, whilst analysing of problems, issues and situations by making valid inferences, organising ideas and developing a framework of understanding of the subject.

At the end of the programme, the student will be able to: 

• Understand and appreciate the nature and scope of marketing and its role in industry and society
• Appreciate that marketing can be studied from the perspective of a range of stakeholders within the context of the internal and external environments
• Be aware of the economic, environmental, and technological issues associated with marketing practices
• Develop critical understanding of consumers, goods and services providers, marketing organisations and the importance of adding value