IM (Intermediate) Marketing emphasises is on the application of marketing concepts and issues within the local and international contexts where relevant.
IM (Intermediate) exam
The study area IM (Intermediate) Marketing is informed by the National Curriculum Framework (NCF).
The syllabus revolves around the addressing of local and international challenges and issues through marketing, whilst analysing of problems, issues and situations by making valid inferences, organising ideas and developing a framework of understanding of the subject.
At the end of the programme, the student will be able to:
IM (Intermediate) Marketing will cover all of the subject’s core syllabus including: Creating and Capturing Customer Value, Analysing the Marketing Environment, Customer Insights, Buyer Behaviour, Market Segmentation and Targeting, Product Strategy, Pricing Strategy, Distribution Strategy, and Communications Strategy. For a detailed breakdown of what each syllabus entails, click the links below: