AM (Advanced) Marketing seeks to encourage students to appreciate that marketing can be studied from the perspective of a range of stakeholders within the context of the internal and external environments.
AM (Advanced) exam
The study area AM (Advanced) Marketing is informed by the National Curriculum Framework (NCF).
The emphasis is on the application of concepts and issues within the local and international contexts where relevant.
At the end of the programme, the student will be able to:
AM (Advanced) Marketing will cover all of the subject’s core syllabus including: Creating and Capturing Customer Value, Analysing the Marketing Environment, Customer Insights, Buyer Behaviour, Market Segmentation and Targeting, Product Strategy, Pricing Strategy, Distribution Strategy, Communications Strategy, Global Marketing, and Marketing and Society. For a detailed breakdown of what each syllabus entails, click the links below: